What cool means today

💡 The Big Idea

In 2020, it’s cool to care. And the changing nature of cool is affecting what shoppers buy, who they follow, and how companies behave.

Here’s the TLDR to our field guide on the new meaning of cool.

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Author: Quartz Staff

Amazon profits from the price gauging it says it’s trying to stamp out

Juan Aune visited a Lowe’s hardware store in Anchorage, Alaska, in late February and bought hundreds of boxes of N95 masks—at $21.98 each, allegedly bragging to an employee that he was flipping the masks and making a huge profit on each box. He also visited a Home Depot and other hardware supply stores.

Aune then went on to sell 477 of the 20 packs of masks on Amazon’s online store for about $90 each.

Amazon helped out by, at the very least, directing customers searching for masks to Aune. Amazon collects a fee, too, for every sale it facilitates.

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Author: Jeremy B. Merrill